What Companies Look For In Product Testers
The Qualities Brands Value Most
Companies today rely heavily on real consumer feedback to improve their products, fix issues, and understand what people truly want. That’s why product testing has become one of the most popular ways for everyday consumers to earn money from home. But here’s something many new testers don’t realize:
Product Testers Are Not Chosen At Random
Specific qualities, habits, and behaviors that help them get the most accurate and helpful feedback are essential.
If you’re hoping to become a successful product tester — or simply want to increase your chances of being selected for more opportunities — this guide breaks down exactly what companies are looking for.
Honest, Detailed Feedback
Above everything else, brands want authentic opinions.
They’re not looking for perfect reviews — they want the truth.
Companies value testers who:
• Share both pros and cons
• Give specific examples (“The scent lasted 4 hours” vs. “It smelled nice”)
• Explain their experience in detail
• Avoid generic one‑sentence answers
The more helpful your feedback, the more likely you are to be selected again.
Clear Communication Skills
You don’t need to be a professional writer, but you do need to communicate clearly.
Strong testers:
• Write in complete sentences
• Stay on topic
• Follow instructions
• Avoid slang or unclear wording
Brands often use your feedback to make real product decisions, so clarity matters.
Willingness to Provide Photos or Videos
Not all opportunities require photos or videos, but many companies prefer testers who can visually document their experience.
This helps brands:
• See how the product looks in real life
• Understand packaging issues
• Identify design flaws
• Validate that the product was actually used
You don’t need fancy equipment — a smartphone camera is enough.
Reliability and On‑Time Responses
Companies often work on tight deadlines.
They need testers who will:
• Confirm participation quickly
• Complete tasks on time
• Submit feedback before the deadline
If you consistently respond late or miss submissions, you’re less likely to be chosen again.
A Profile That Matches Their Target Audience
Brands want testers who represent the customers they’re trying to reach.
This may include:
• Age
• Gender
• Location
• Lifestyle
• Household size
• Interests
• Buying habits
For example, a baby product company will prioritize parents of infants, while a fitness brand may target active adults.
Tip: Keep your profile updated so you’re matched with the right opportunities
Ready to Become a Product Tester?
EarnForYourOpinion connects everyday consumers with real brands looking for real feedback.
It’s free to join, easy to get started, and designed to help you earn money for your honest opinions.
👉 Start your product testing journey today — join EarnForYourOpinion now